UTM Builder – Create UTM Tracking URLs Online Free

UTM URL Builder Build trackable URLs for your marketing campaigns

Website URL * The destination URL you want to track Please enter a valid URL

UTM Source * The referrer (e.g. google, newsletter, twitter) This field is required

UTM Medium * The marketing medium (e.g. cpc, email, social) This field is required

UTM Campaign * The individual campaign name (e.g. spring_sale, product_launch) This field is required

UTM Content Used to differentiate similar content (e.g. logolink, textlink)

UTM Term Identify the paid keywords (e.g. running+shoes)

About the UTM Builder

The UTM Builder helps you create trackable campaign URLs by adding UTM parameters directly to your links. Enter your website URL along with source, medium, and campaign details, and the tool instantly generates a properly formatted tracking link you can use in Google Analytics or any analytics platform to measure traffic and campaign performance.

This tool is built for marketers, SEOs, and website owners who run email, social, paid, or referral campaigns and need accurate attribution data. It removes the guesswork of manually formatting UTM parameters, so every link you share is consistent, trackable, and ready to analyze. Before sharing your campaign links, you can verify they’re properly encoded with the URL Encoder/Decoder tool.

How to Use the UTM Builder

Enter your Website URL — the destination page you want to track.
Add a UTM Source (e.g. google, newsletter, twitter) to identify the referrer.
Add a UTM Medium (e.g. cpc, email, social) to describe the marketing channel.
Add a UTM Campaign name (e.g. spring_sale, product_launch) to identify the campaign.
Optionally, add UTM Content and UTM Term for more detailed tracking.
Your tracking URL generates automatically as you fill in the fields — no submit button needed.
Click Copy URL to copy the finished link and use it in your campaigns.

Example Usage

Input:

Website URL: https://example.com/pricing
Source: google
Medium: cpc
Campaign: summer_sale
Content: banner_a

Generated URL:

https://example.com/pricing?utm_source=google&utm_medium=cpc&utm_campaign=summer_sale&utm_content=banner_a

You can use this tracking link in your advertising campaigns and then monitor its performance in your analytics platform. If you need to shorten or safely encode special characters in the URL, the URL Encoder/Decoder can help.

Frequently Asked Questions

A UTM URL contains tracking parameters that tell analytics platforms like Google Analytics where your traffic came from, such as a specific campaign, source, or medium.

Website URL, UTM Source, UTM Medium, and UTM Campaign are required. UTM Content and UTM Term are optional and used for more detailed tracking.

UTM Source identifies where the traffic comes from (e.g. google, newsletter), while UTM Medium describes the marketing channel type (e.g. cpc, email, social).

No, spaces should be avoided. Use underscores or hyphens instead (e.g. spring_sale) to keep URLs clean and properly formatted.

Yes, this tool is completely free with no signup required, and there’s no limit on how many UTM URLs you can generate.